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Imagine a business sells 100 items in one month for $200 each. Each item costs $120 to provide. It also pays $4,000 in monthly operating expenses.
After those costs, it earns $4,000 in profit before income tax. Its profit margin is $4,000 ÷ $20,000 × 100 = 20%—20 cents from every dollar of sales.
The next question: how much cash is actually available? Unpaid customer invoices and other cash movements can make that answer different.
Understand Why Profit and Cash Differ →Follow the money, step by step
Fictional teaching example · Not a client result
| Sales: 100 items × $200 | $20,000 |
|---|---|
| Direct costs: 100 × $120 | −$12,000 |
| Gross profit | $8,000 |
| Operating expenses | −$4,000 |
| Profit before income tax | $4,000 |
The $4,000 expense breakdown: Rent $2,000 + software $300 + marketing $700 + utilities $400 + insurance $600 = $4,000.
The calculation: $20,000 − $12,000 = $8,000 gross profit. $8,000 − $4,000 = $4,000 profit before income tax.
All quantities and costs are assumed for this example. Assume all 100 items were sold and no other income or expenses. These figures describe profit, not the bank balance.
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A few common questions.
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Yes. Public guides, examples, and articles are available to read. PDF guide downloads require your first name and email. Personalized services are a separate choice.
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You can start with our Accounting Basics guide and build your understanding one topic at a time.
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